Trade Marketing Representative at British American Tobacco (BAT)

On Wednesday, November 27th, 2013
Job Purpose: To achieve volume and distribution targets in order to maximise brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price strategies and the required customer service levels.  
Key Deliverables:
  • Implement a Trade Marketing and Distribution plan which meets the objectives of trade marketing & distribution and is in line with brand / price strategy and the needs of the trade in order to achieve the Company objectives : volume and value share, Numeric and Weighted Distribution for our Drive Brands and out of stocks.
  • Achieve trade coverage, visit frequency and outlet visit plan in order to maximise route effectiveness and efficiency.
  • Manage the Distributor, Wholesales, and retailers through the implementation of account strategies and plans in order to maximize volume, share and other distribution management parameters performance vs. the competition’s.
  • Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market.
  • Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.
  • Ensure that price is in line with the company strategy.
  • Co-ordinate contract employees to ensure that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services (where applicable).
  • Manage financial accounts and assets for the territory to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.
  • To take all reasonable measures to ensure adherence to BAT Environmental, Health and Safety (EHS) guidelines as well as all local legislation relating to EHS during the course of work.
  • To provide market information and reports to ensure that the relevant marketing people are fully informed at all times.
  • Maintain accurate records & monitoring of the achievement of weekly/cycle objectives and to submit reports as requested in order to ensure effective communication is maintained with management.
  • Develop and manage an effective marketing team (Distributor & BAT team) through formal and informal coaching , monitoring, training
  • Implement and establish close working relationships with partners (distributors, trade and retailers) in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
Essential requirements
  • Educated to degree level preferably in Marketing/Business Management;
  • 2 years of experience as a sales representative in a FMCG company
  • Clean and valid driving license Desirable requirements
  • Good communication, influencing, analytical and interpersonal skills
  • Planning and selling skills.
  • Ability to co-ordinate & motivate promotional teams, part-timers, merchandisers .
  • Basic Computer proficiency (MS Office suite).
  • Experience in management of distributors’ organization. 
For further Information and to apply;- 
Internal Candidates -visit the global interact site > my employment>[email protected] 
External Applicants apply through www.bat.com 
Applications close on 6th December 2013 
British American Tobacco is an equal opportunity employer.
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