Marketing Manager at Deepa Industries (Tropical Heat)

On Monday, April 7th, 2014
Purpose of the Positions: Development of Marketing activities in order to grow the Tropical Heat Brands in all Categories in order to achieve long-term sustainable and profitable growth, via Consumer Communication, Promotions, New Product Introduction, etc.

Be an active member of the Tropical Heat Management Team.

Functional Responsibilities:

Brand Strategy Development

  • Develop LTP
  • Compile a comprehensive category plan (if applicable)
  • Monitor and evaluate the brand strategy.
Communication (All stakeholders)
  • Planning, implementing and monitoring of all Consumer and Customer Communication
  • Setting up, implementation, monitoring and evaluation of promotions beginning with approved briefs
  • Implement and evaluate the communication section of the brand plan.
Product Renovation/Innovation
  • Development of relevant innovative new products for the market
  • To ensure that packaging is appropriate and in line with relevant guidelines.
  • Initiate and implement improvements with respect to functionality and innovation whilst maximizing cost efficiency
  • Initiate market research where necessary within budget constraints. 
Pricing Management 
  • Following an agreed pricing strategy, setting master pricing and promotional pricing to meet budget requirements.
  • Investigation and delivery of price points to optimize product penetration in the targeted market.
Product Availability Management
  • Provide input and final approval of category management plan.
  • Monitor and action optimal stock in all depots at all times to meet cover objectives.
  • Monitor and update forecasts.
Brand Profitability Management
  • Compile annual budget for authorization.
  • Monitor and revise budgets across all specified parameters e.g. Volume
  • Justification and corrective action on out of norm situations
  • Monitor sales versus targets to achieve volume requirements and provide support. 
Company Management
  • Be part of the Management Team and assist with the Management of the  Company, as and when required
Required Qualifications
  • Holder of a Bachelor degree from a recognized University in Business, Marketing or related field.
  • Have 5 – 7 years in Brand Management
  • Proven experience in Employee policies and procedures.
Competencies
  • Brand Strategy Development
  • Consumer Communication
  • Product Renovation/Innovation
  • Pricing Management
  • Product availability management
  • Brand Profitability Management
How to apply:
If you are interested in the position and have the skills and competencies we are looking for, we would like to hear from you.

Please forward a copy of your updated resume indicating your current salary and expected salary to [email protected] before close of business 10th April 2014.
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