Trade Marketing Coordinator at Orange Telkom

On Wednesday, October 8th, 2014

Region:                             Central Region

Reporting to:                        Head of Acquisition and Trade Marketing

Range:                                   R3

Department:                         Mass Market

Role Purpose:

The Trade Marketing Coordinators will create, drive and manage all activations and animations within the distribution & sales channel.


Key Duties and Responsibilities.


  • Develop cycle plan of activations and market storm route plans in liaison with Sales teams. Receive reports from team leaders and compile the same; Organize, recruit ground support teams and supervise activation on a day to day basis.
  • Ensure mechanics as per plans route list, tent set up, etc in RSM, ISRs, SME and corporate sales on execution mechanics.
  • Brand retail outlets to ensure visibility in given market
  • Assign duties and targets to individual team members and provide day’s action plan.
  • Manage sound equipment and music, hire MC and DJ to operate system or do so .
  • Ensure Brand Champions drive consumer consumption and participation through skits and games where need be.
  • Educate consumers on product/service benefits in each visited market.
  • Have a collective responsibility to deliver on days targets
  • Account for activation expenses
  • Custodian of company vehicle
  • Branding and set up of Van/Rig
  • Team Training and De-brief
  • Collection and sorting of Merchandise/Give away (Kits)
  • Payment of council licenses and permits
  • Pre-production of target market
  • Processing of team allowances
  • Ensure Merchandising materials are used as planned
  • Follow through to ensure 3rd party agencies implement all by-laws such as licences and validation of stamped posters and fliers, as well as the National Environment Management Authority (NEMA) licences.
  • Setting up of MIT teams for Market Storms
  • Use the partners to support the MITs
  • Daily sales reporting of all activities
  • Stocks are availed and issued by the Partner promptly
Academic/ Professional Qualifications

  • Bachelor’s Degree in business or sales management or Advanced Diploma in Marketing
  • At least 3-5 years experience in consumer and business marketing.



Key Competencies:

  • Excellent knowledge of TKL products/services and pricing practices.
  • Company values / strategy
  • Strong knowledge of both internal and external influences within the telecommunications industry.
  • Firm understanding of retail trade dynamics
  • Understanding of consumer marketing discipline
  • Strong analytical skills and problem solving skills
  • High personal standards and goal oriented
  • Excellent interpersonal skills


This position is opened to Kenyan citizens only. If you fit the required profile, please apply highlighting how your qualifications, experience and career aspirations match the requirements for this position.

Application should be sent by latest 15th October 2014, please provide an updated Curriculum Vitae (CV) including details of your current telephone contacts and names of three referees. Apply through Only shortlisted candidates will be contacted.

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