Online Marketing Intern at Ringier Kenya

On Wednesday, July 30th, 2014
About Ringier: Ringier Kenya is poised to be the hub serving our East African expansion, bringing quality digital products to the sub-region. 
It was founded in December 2010 with rupu as its flagship brand and has grown to become Kenya’s largest and most successful eCommerce platform. 
It also runs Pigiame a horizontal classifieds platform currently functional across East Africa.

Description: Our Ideal hire is one who would manage advanced, dynamic and high-performing SEM activities, he/she should be a relentless A/B tester and a quick thinker overall.

This person will be responsible for planning, optimizing, implementing and analyzing paid online marketing activities. 

The intern will report to the Online Marketing-(Paid Channels Officer).
 
Responsibilities:
  • Manage a sizeable pay-per-click search marketing budget while creating programs serving all divisions/brands through all relevant paid channels (Google & Facebook)
  • SEM performance tracking, analysis and reporting
  • SEM budget planning and recommendations.
  • Create ad copy and perform keyword research, analysis and optimizations
  • Partner with all disciplines to ensure consistent messaging and promotion through all search channels, including product development, content generation, social media managers, direct marketing, and customer service
  • Work closely with product marketing and corporate marketing teams to develop a deep understanding of our products and business to drive winning keyword strategies.
  • Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements of the relevant websites
  • Provide weekly & monthly reporting and answer results questions on-demand.
  • Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
  • Stay current with changing technologies and guidelines to continually improve our internet marketing initiatives and achieve greater results.
  • Support other marketing activities and promotions as needed or assigned
Desired Skills & Experience
Background required:
  • Bachelor’s Degree in Marketing/ IT or a related field. Previous experience in working in an online marketing department is a plus.
  • Google Adwords& Analytics experience is a must. Google Certified Professional preferred.
  • Familiarity with social media marketing channels like Facebook, twitter is a plus.
  • Experience optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations.
  • Excellent verbal and written communication, presentation and interpersonal skills
  • Ability to interact and manage expectations of clients, internal departments and management.
  • Excellent data analysis skills and strong computer proficiency required.
  • Strong computer skills, including knowledge of Google Drive Suite, Excel, Word, and PowerPoint.
  • Strong analytical and organizational skills and highly detail oriented habits
  • Ability to work on multiple tasks and ability to meet deadlines
  • Professional attitude and appearance
  • Fast learner with strong problem solving skills
  • Must be a team player
Personal Attributes:
  • Smart, creative and innovative
  • Negotiating and networking skills
  • Problem solving and conflict management
  • Honest and strong work ethics and integrity
  • Self-disciplined, able to work to deadlines
  • Excellent time-management skills
  • Team work
  • Sense of humor
Send cvs to [email protected]
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