Marketing Lead at PesaBazaar

On Tuesday, February 2nd, 2016

About us:

We are a venture capital funded start up developing e-commerce services for the Insurance, Banking and Utility industries. We provide aggregation, comparison, discovery and delivery of consumer services to end users in the East Africa markets.

Why work with us?

You will be part of a talented, passionate team that is determined to provide accurate financial comparison services throughout East Africa. You will join a team with unmatched experience in financial technology and emerging markets.

 

Responsibilities:

  • Build a world class marketing operation and manage both online and offline marketing campaigns across Kenya.
  • Work with our partner ad, PR and digital agencies to spread our brand across Kenya.
  • Preparation and implementation of strategic marketing programs to accelerate growth of existing customers, as well as identifying new prospective ones.
  • Determining marketing strategies and implementing practices to illicit the most effective sales results, through initiatives such as marketing planning, targeting and development of key accounts.
  • Analysing, forecasting and acting upon sales information in order to figure out customer needs, product viability and marketing effectiveness.
  • Collaborate with other in house teams to create allignemt in messaging and marketing strategies.

 

Qualifications required;

  • Bachelors degree and extensive experience in marketing across East Africa.
  • Prior experience in managing online and offline marketing campaigns.
  • Experience in managing diverse teams based in Nairobi and abroad.
  • Comfortable interfacing and negotiating with marketig and PR agencies.
  • Collaborator and understands that Startups are a team game.
  • Strategic thinker and have an entrepreneurs mind set.
  • Go getter attitude and not afraid of big challenges.

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